Background

Beto Pallares founded Joseph Advisory Services (JAS) in 2006. His professional experience spans working for top-tier strategy consulting firms, co-founding start-ups, international business development, nonprofit management, venture capital and military service. In the summer of 2009, he co-founded Cottonwood Capital Partners I, the general partner of Cottonwood Technology Fund I. Late 2014, Beto parted ways with Cottonwood and formed Proficio Capital Management (PCM), which is the exclusive manager of three investments previously managed by CCP. These three portfolio companies, Exagen, FibeRio, and InView, comprise the portfolio of NewPath Venture Capital, whose General Partner is PCM. Beto has a particular interest in seed and early-stage companies with emphasis in the material sciences and nanotechnology areas. He serves on the board of six companies, four of which are material sciences related and two are biotech/med device related. He is also the investor-in-residence at New Mexico State University, identifying sources of capital, best practices, and structuring investment opportunities for university-related technologies. He also serves on the limited partnership advisory committees of several venture funds. In addition to his venture activities, Beto is a Kauffman Fellow and a Cross Sector Leadership Fellow, at the Presidio Institute, an initiative of the Presidio Trust. Beto holds a B.A., and MBA and a PhD. He is a sought after speaker tech trends, incubation and commercialization. Beto is married, and enjoys fatherhood. When not watching his kids while his wife, a professional photographer, is on assignment, he engages in reading, writing and community service, including service in Rotary International and Gideons International. Specialties: Seed/early-stage venture capital; strategic management and planning; non-profit and corporate board service

Job experience

• August 2018 - present
  Bill and Sharon Sheriff Endowed Chair in Entrepreneurship
  New Mexico State University
  

  Las Cruces, New Mexico

  The chair in entrepreneurship was established by a 2013 gift of more than $1 million from business executive and NMSU alumnus Bill Sheriff and his wife, Sharon, who wanted to help the College of Business attract and reward faculty who would provide leadership and expertise in cultivating a spirit of entrepreneurship in New Mexico and develop resources to advance that goal in the state and region.

• October 2017 - present
  Member Board Of Directors
  LBAN/Latino Business Action Network
  

  Palo Alto, CA

  In 2013, Stanford Graduate School of Business Professor Jerry Porras and a group of Latino MBA Alumni came together to form a non-profit 501(c)3 organization, the Latino Business Action Network (LBAN), focused on making America stronger through LBAN funded Latino research and education impact programs at Stanford University.

• December 2017 - present
  Member Board Of Directors
  Yaydoo
  

  Mexico City Area, Mexico

  Yaydoo augments, and in some cases replaces, the purchasing department for SMEs. It is the leading, AI-enabled purchasing platform in Mexico, with expansion plans beyond.

• December 2017 - present
  Member Board Of Directors
  TRIVA INC
  

  Ft. Lauderdale, FL

  TRIVA is a next-generation, AR/VR tech company. Its beachhead market is the construction industry. TRIVA has comprehensive technological solutions to help industry-leading companies and individuals achieve greater success. Our platform has a broad range of features that have been developed with an aim to improve performance and ease adoption. TRIVA is continually building upon its technology, to empower our users.

• June 2016 - present
  Board Observer
  Camino Financial
  

  Greater Los Angeles Area

  Operator of an online credit marketplace. The company provides loans for first-time business borrowers who cannot get a loan from a bank, and offers ongoing credit monitoring and advice to ensure clients improve their business credit in an effort to qualify for a bank loan. www.caminofinancial.com

• April 2016 - present
  Member Board of Directors
  Paddle Inc.
  

  San Francisco Bay Area

  Paddle analyzes your motivations and skills to set you up for a successful, non-linear career.
  Being aware of your motivations allows you to make purposeful career and life choices. It also helps you better understand your motivational conflicts, and develop relationship building skills.
  The Balanced Motivations Assessment helps you take a more fulfilling approach to career and life.
  Understanding your skill set allows you to make insightful career and life choices. It also helps you learn how to apply your existing skills in new situations, and identify which sectors align most with your strengths.
  The Transferable Skills Assessment helps you lead with their strengths across contexts, both familiar and new.

• August 2016 - present
  Managing Director and Co-Founder
  Cowork Oasis
  

  El Paso, Texas Area

  Cowork Oasis is an innovation community. The vision is to see El Paso transformed into a premier destination for entrepreneurs, tech innovators and investors. Our mission is to encourage and support local entrepreneurs by providing a set of tools, mentors, and access to capital that will enable them to compete on a global basis.

• February 2016 - present
  Member Board of Directors
  Ares Materials inc
  

  Dallas/Fort Worth Area

  Ares Materials unleashes a new generation of flexible electronics. Current efforts of the industry have been focused in adapting microfabrication processes to the existing substrate materials; limiting the performance of electronic devices. Ares Materials has created a new materials strategy that adapts to the current processes, enabling large-area microfabrication of thin film flexible electronics that were only possible using glass substrates, until now.

• June 2016 - present
  Member
  Life Science Angels
  

  Palo Alto, CA

  Life Science Angels, Inc. (LSA) is the premier angel investment group focused solely on healthcare investing, including medical devices, diagnostics, pharmaceuticals, biotechnology, and digital health.

• January 2015 - present
  Managing Director
  Proficio Capital Management
  

  El Paso, TX

  Proficio Capital Management LLC (PCM, is a venture investments management company. PCM is the General Partner of several investments, including Exagen Diagnostics Inc., FibeRio Technology Corporation, and InView Technology Corporation, which were previously managed by Cottonwood Capital Partners, LLC.

• March 2014 - present
  Cross Sector Leadership Fellow
  Presidio Institute
  

  San Francisco Bay Area

  With anchor partners the White House Office of Social Innovation and Civic Participation, Office of Personnel Management, and the Presidio Trust​, the Cross Sector Leadership Fellows program develops leaders that can engage and collaborate to greater effect across business, government and non-profit sectors.

• May 2013 - present
  Kauffman Fellow - Class 18
  Society of Kauffman Fellows
  

  The Kauffman Fellowship is a highly sought-after two-year program with lifetime dividends dedicated exclusively to the world of innovation investing. www.kauffmanfellows.org

• November 2013 - present
  Board Member
  Agilvax
  

  Albuquerque, NM

  Serve as board member of Agilvax. Agilvax develops targeted vaccine therapies based on its proprietory virus-like particle (VLP) platform technology.

• January 2013 - present
  Investor in Residence
  New Mexico State University
  

  Las Cruces, New Mexico Area

  As the IIR, I assist the Arrowhead Center in the development of their seed fund, evaluation of deal flow and investment monitoring process.

• November 2012 - present
  Board Member
  Exagen Diagnostics
  

  Albuquerque, New Mexico Area

  Serve on audit committee and board member of Exagen Diagnostics. Exagen Diagnostics, Inc. is a Patient Focused, Discovery Driven, CLIA-certified, CAP-accredited laboratory with a growing menu of proprietary, internally developed tests focusing in the area of Rheumatology and Autoimmune diseases. Committed to Personalized Medicine, our tests are specifically designed to provide objective information to physicians and patients for more accurate, efficient diagnosis and better disease management.

• April 2012 - present
  Board Member
  InView Technology Corporation
  

  Austin, TX

  Serve as board chairman of Inview Technology Corporation. InView is leveraging the latest advancements in Compressive Sensing and its own patent portfolio to reduce the cost of shortwave IR (SWIR) cameras by an order of magnitude.

• November 2012 - present
  Member Board Of Directors
  Lotus Leaf Coatings
  

  Albuquerque, New Mexico Area

  Lotus Leaf Coatings, Inc. is a New Mexico-headquartered corporation, which manufactures and distributes superhydrophobic (HydroFoe™) and superhydrophilic (HydroPhil™) coatings. All of our coating products are manufactured in the U.S. The company seeks sub-licensing and product supply opportunities with global companies that have demonstrated expertise in marketing products or managing coating processes in industry categories with a need for superhydrophobic or superhydrophillic technologies to reduce cost or improve performance.

• 2009 - present
  Member of the Board
  RF Code
  

  RF Code’s unique data center efficiency solutions give you real-time visibility into the lifecycle of your most valuable data center assets and the environmental conditions around them. Combining easy-to-deploy wire-free sensors with dedicated and secure infrastructure and powerful data management software, RF Code solutions increase efficiency, eliminate manual processes, ensure regulatory compliance and deliver an immediate return on investment. Ensure uptime, reduce costs, and keep track of what really matters with RF Code.

• August 2006 - present
  Managing Director
  Joseph Advisory Services LLC
  

  El Paso, Texas Area

  Joseph Advisory Services provides strategic advisory and asset allocation research and oversight. Since inception, our core values of integrity, discipline and vision continue to guide our approach. Our firm draws its name from the famed Biblical character, Joseph, whom successfully advised the Pharaoh during one of Egypt’s most challenging asset allocation and management periods.
  JAS’s primary activity is advising and investing in early stage technology companies and venture capital funds.

• August 2006 - present
  President/CEO
  Joseph Advisory Services
  

  El Paso, Texas Area

  Early stage investment and fund advisor. Fund formation and innovation ecosystem development advisor.

Education

• The University of Texas at El Paso
  PhD, International Business
  

  2004 - 2012

  Entrepreneurship. Emerging markets research, strategy, qualitative and quantitative methods, economic development. Member of the Academy of Management, the Academy of International Business and the Strategic Management Society. Also, a member of the Management Doctoral Student Association served as the organization's president.
• The University of Texas at El Paso
  MBA, General
  

  2003 - 2005
• Brandeis University
  B.A., Economics
  

  1991 - 1995