Background
Tessa Garcia-Collart is currently a fifth-year doctoral candidate at Florida International University in Miami, Florida. Her research interests include health marketing, and consumers' relationship with brands. She has presented her work in several conferences, including AMA and ACR. Tessa is an AMA-Sheth Doctoral Fellow (2018) and is the recipient of a Marketing Science Institute grant (2018) to fund one of her research initiatives. She was awarded the Ethnic Travel Scholarship in 2018 (SCP), the Russell V. Ewald Award for Academic Excellence in 2017 (McKnight Fellowship), and the Valuing Diversity Award in 2017 (AMA). Prior to entering academia, she worked in brand marketing in Fortune 500 companies. Tessa holds an MBA acquired at the Thunderbird School of Global Management (Knowledge Unit of Arizona State University), and a Bachelors Degree in Marketing and International Business from Universidad Tecnologica Centroamericana in San Pedro Sula, Honduras. She currently serves as Past-President of the Marketing Doctoral Students Association at The PhD Project.
Education
- Florida International University
PhD - Marketing- presentResearch Interests: Brands, Digital Communications, Consumer Well-being
Dissertation: Emoji Marketing: Strengthening the Consumer-Brand Relationship and its Consumption Consequences