Elicia John is a Ph.D. candidate at the UCLA Anderson School of Management in the Marketing Area. Her research investigates human motivation, identity, and goals with a particular interest in how behavioral insights from marketing can enable healthier, happier, and more purposeful living. Prior to attending UCLA, Elicia worked as a data scientist and science and technology analyst for both public and private sector organizations. She holds a Master of Science degree in Management from UCLA, a Master in Public Policy degree from Harvard University, and a Bachelor of Science degree from the University of Maryland, College Park in engineering.
