Shantana Robinson, DBA, MSBM, CHEP
Experienced Management Strategist and Business Bridge Builder
Capacity Building Program Coordinator at Bexar Country SBED
ContactBackground
Shantana L. “Dr. Bridge Builder” Robinson has over 23 years retail and business management experience and is the founder of the business growth strategy agency known as "MFAD Creative Group". She currently serves as the Capacity Building Program Coordinator for Bexar County were she has assisted over 200 African American Businesses with growing their business via the AABE Initiative. She recently received her Doctorate in Business Administration from NCU. She also received numerous Graduate level certifications including IT management, Time management, Project management, and Change management. She has served on numerous executive boards for Mervyn’s and Homegoods respectively. She has been a member of numerous corporate Who’s Who list as well as a trainer and executive manager/recruiter/speaker for numerous retail corporations bringing in new college management talent to their ranks throughout Texas. She also owned a consulting firm that specialized in helping individuals and companies brand, develop for success! Furthermore, she was an adjunct instructor at both the Sanford Brown San Antonio and ITT Tech San Antonio, where she taught business management, pricing strategies, Project Management, Inventory planning, and much more. She is also a part of a research team that has won 3 national awards for consumer marketing, analytics and movie marketing. Shantana has also had her own radio show titled “Savvy Sistas” broadcasted on station AM 630 at 1230 PM centrally. Furthermore, she is also a member of NAFE, National Congress of Black Women and Sisters of the Academia. She also runs the largest BOB FB group in San Antonio, Texas! She is a firm believer that you are only as big as your dreams, so dream big! Shay lives by the motto of “Be happy with who you are today, who you were yesterday and who you will become tomorrow.
Job experience
- August 2017 - presentCapacity Building Program Coordinator
Bexar Country SBEDSan Antonio, TX, USAAssist small, minority, women, and veteran owned businesses thru Education via training programs Site visits
Development of workshops Face to face interviews Diversity and inclusion events Resource partnerships
Business development
- October 2007 - January 2017Adjunct Instructor of Business and Retail Management
Sanford Brown CollegeSan Antonio, TX, USAInstructing students in Merchandising Principles thru
Prepared lectures Visual Displays
Instructing students in Communication by
Prepared Lectures Presentations Group discussion
Field Trips Networking events
Development of Elevator Pitch
Presentations Guest Speakers
Instructing students in Business Marketing by
Prepared Lectures Presentations Group discussion
Field Observations Networking events
Instructing students in Buying Principles by
Prepared lectures Diversity and inclusion
Buying Trips/ trunk shows Presentations/labs
- September 2013 - September 2016Adjunct Instructor of Business
ITT Tech UniversitySan Antonio, TX, USAInstructing students in Introduction to Business by
Prepared lectures Visual Displays Presentation
Development of Business Cards Creation of Business Plan Guest Speakers
Instructing students in Business Marketing by
Prepared Lectures Presentations
Creation of Strategic Plan
Group discussion Field Trips Networking events
Instructing students in Business Management by
Prepared Lectures Presentations Group discussion
HR clinics and discussion Field Observation Studies
Instructing Students in Project Management
Prepared lectures Presentations
Seminars and foundations training
Recruiting for the campus at local high schools
Instructing students in Team Leadership by
Prepared Lectures
Team Development activities Dynamics of leadership
Diversity Presentations Group discussion
Education
- Northcentral University
DBA- Doctorate of Business Adminstration2014 - 2019Dissertation : African American Female Business Owners and the Community Success Relationship - Colorado Tech University
MSBM- Master's of Science in Business Management2005 - 2007 - Southwest Texas State
Bachelors of Consumer Science Merchandising and Management1996 - 2001Completed my bachelors at SWT in merchandising and business management. completed 140 hours in intern hours as well.