Background

I’m a Strategic Marketing and Partnership Leader with 15+ years of experience driving growth across global financial institutions and B2B organizations. I specialize in digital, partnership, and event marketing, building integrated strategies that combine data, creativity, and execution to deliver measurable business impact. I’ve led end-to-end marketing across financial services—including credit cards, deposits, and mortgage products—along with large-scale event marketing and sponsorship activations across enterprise events and industry conferences, including Salesforce ecosystem events such as Dreamforce and corporate sponsorship programs within banking environments. I lead high-performing teams responsible for strategy, activation planning, campaign execution, and performance measurement. My focus is on aligning cross-functional partners, driving operational excellence, and ensuring strong governance, KPIs, and ROI across all marketing and partnership initiatives. I regularly advise senior executives and C-suite leaders, translating complex data, partnership performance, and customer insights into clear, actionable strategies that drive growth and engagement. I also serve as an Adjunct Marketing Lecturer at the City University of New York (Lehman College) and the University of North Carolina at Charlotte, where I teach marketing strategy, digital marketing, and AI-driven innovation in business. My work sits at the intersection of AI, marketing innovation, and experiential engagement—helping organizations build stronger customer connections through data-driven strategy and high-impact experiences. Please see how others rate my performance in the recommendations section of my LinkedIn profile at https://www.linkedin.com/in/daisyortizberger .

Job experience

• September 2023 - present
  Executive Director, Channel Optimization
  Wells Fargo
  

  Charlotte, NC

• Six Sigma Certified Blackbelt
  Six Sigma Academy
  

  - present