Background

Scrappy. Influential. Results-oriented. Learning agile. Driven professional experienced in marketing consumer packaged products backed by a strong brand. A unique blend of business and technical savvy; a big-picture visionary with the drive to make that vision a reality. Passion for talent management and helping direct reports succeed. Specialties: Product development and multi-cultural marketing

Job experience

• April 2017 - present
  Product and Marketing Director
  Hallmark Cards
  

  Cultural Identity

  Provide strategic direction and oversight across the commercialization path for Mahogany, VIDA, Tree of Life and other emerging consumer segments, including product, retail programs, pricing, consumer activation and social media strategies for the growing multicultural market