Andre Martin
Chapel Hill, NC, USA
Marketing PhD Candidate
Program Manager / Software Engineer at SRC Inc
Contact
Marketing PhD Candidate
Program Manager / Software Engineer at SRC Inc
ContactAndre Martin loves to solve problems. Before starting a Marketing Ph.D. at the Kenan-Flagler Business School at UNC, he worked for Xerox and SRC Inc. (a defense contractor) for 15 years as a software engineer and program manager. He holds a Bachelor's degree in Computer Science and a Master’s degree in Electrical Engineering. His passion for problem-solving, software training and industry experience positions him to answer business questions using novel machine learning techniques. His quantitative marketing strategy research has real-world implications and focuses on the downstream effects of firm communication. His first essay uses relation extraction text analysis to measure Top Management Team Language during quarterly earnings calls and uses that measure to detect marketing myopia up to one year in advance. His second essay focuses on the effectiveness of firm response strategies after a privacy data breach on brand perception. Methodologically his interests lie in time series & panel data analysis, NLP (Natural Language Processing), and machine learning. He is interested in teaching marketing analytics, data analytics, and courses at the intersection of marketing and computer science.
Program Manger
Program Manager of a $20 mil defense contract. My responsibilities included: bidding,
negotiating terms, budgeting, staffing and managing a cross-functional team of 30 engineers,
acquiring materials, coordinating manufacturing, communicating with the customer,
reviewing contracts, and attending product testing and demonstrations.
Program Manager for development of prototype cognitive radios.
Lead and developed a mobile application to display signal awareness on an Android Tablet.
The program could receive real-time situational.
Functional Team Lead
Managed a functional team of five junior software engineers where I was responsible for their
performance evaluation, professional goal development and mentoring.
Software Engineer
Managed 6mo – 2 year projects involving the design and implementation of customer
solutions.
Worked on covert communication systems.
Software Engineer
Agile software development of device drivers and supporting libraries.
Conducted software and hardware fault investigation and diagnosis
Provided live external and internal customer support
Applied Lean Six Sigma principles to software process
Trained and mentored new team members and interns.
