Background

Dr. Samuel A. Spralls III is Professor of Marketing at Central Michigan University. He obtained his Ph.D. from Texas Tech University. Dr. Spralls serves as Chair of the Personnel Committee for the Marketing Hospitality & Services Administration Department. At Central Michigan University, Dr. Spralls has received both the AT&T Award for Innovation/Excellence in Teaching (2010) and the Dean’s Teaching Award (2009). Prior to his arrival at Central Michigan University in August 2006, Dr. Spralls taught at The University of Tennessee at Chattanooga where he received the “Summerfield Johnston Centennial Scholar Award” in 2005. Dr. Spralls was awarded the Dean’s Excellence in Teaching Award” at Texas Tech University in 2001. He has taught a wide variety of courses, including Strategic Marketing, E-Commerce, Business-to-Business Marketing, Services Marketing, Logistics, Retailing, Personal Selling and Sales Force Management and Principles of Marketing. However, his specialty is marketing strategy. An active researcher and author, Dr. Spralls has published an article in the highly regarded Journal of Retailing (Spralls, Hunt, and Wilcox 2011). This “contemporary research also examines the role of Internet-based communication systems that promote cooperation among employees or help build relational capital in interfirm distribution networks” (Watson et al., 2015, p.12). For a complete list of articles published to date, please google search Samuel A. Spralls III, Ph.D. He is experienced in the field of business having held management positions at Proctor and Gamble Manufacturing Company, Johnson Products Manufacturing, and Pro-Line Corporation.

Job experience

• August 2017 - present
  Professor of Marketing
  Central Michigan University
  

  Mount Pleasant, MI

  As Professor of Marketing, I teach marketing strategy, the capstone course. My teaching scores in that class have averaged 3.5/4.0 over the last decade. Additionally, I serve as the Chair of the Personnel Committee, as a member of the Gender Equity Committee, and frequently guest lecture on the impact of technology on marketing. I have published in the Journal of Retailing, Journal of Promotion Management, Journal of Applied Business and Economics, Journal of Leadership Studies, Journal of Nonprofit and Public Sector Marketing, Journal of Business Strategy, Leisure Sciences, International Journal of Business, Marketing, and Decision Sciences, and more.

• August 2012 - present
  Associate Professor of Marketing
  Central Michigan University
  

  As Associate Professor of Marketing, I taught marketing strategy, the capstone course. My teaching scores in that class averaged 3.5/4.0. Additionally, I served as the Chair of the Personnel Committee, as a member of the Gender Equity Committee, and frequent guest lecturer on the impact of technology on marketing. In this capacity, I published in the Journal of Retailing, Journal of Promotion Management, Journal of Applied Business and Economics, Journal of Leadership Studies, Journal of Nonprofit and Public Sector Marketing, Journal of Business Strategy, Leisure Sciences, International Journal of Business, Marketing, and Decision Sciences, and more.

• July 2006 - present
  Assistant Professor of Marketing
  Central Michigan University
  

  Mount Pleasant, MI

  As Assistant Professor of Marketing, I taught marketing strategy and E-Commerce. In addition, I served on various department, college, and university level committees including the Central Michigan University Speaker Series, the Committee on Committees and more.

• July 2002 - May 2006
  Assistant Professor of Marketing
  University of Tennessee at Chattanooga
  

  Chattanooga, TN

  I started teaching at UT Chattanooga while completing the Ph.D. dissertation at Texas tech University. At UT Chattanooga, I taught a variety of courses including Business-to-Business Marketing, Services Marketing, Logistics, Retailing, Personal Selling and Sales Force Management, and Principles of Marketing.

Education

• Texas Tech University
  PhD
  

  1998 - 2003

  I Majored in marketing with minor in e-information systems. Dissertation Co-Chairs: Shelby Hunt and James Wilcox.
• University of Chicago
  MBA
  

  1976 - 1981

  Majored in marketing. Earned MBA while working full time in production management at Procter & Gamble Mfg. Co.
• University of Wisconsin - Madison
  BSIE
  

  1970 - 1975

  Bachelor of Science Industrial Engineering