Passionate researcher dedicated to advancing our understanding of how consumer behavior research can positively transform the marketplace.
Research Assistant at The University of Texas at Austin
ContactGerold Delgado Dermid (he/him) is a 4th year PhD Candidate at The University of Texas at Austin. His research and engagement are centered in the unique roles of identity, agency and motivation on consumer behavior. He brings industry experience in policy, healthcare, and marketing to identify areas of inquiry grounded in practice. His work seeks to develop deeper understandings of diverse communities to effect co-created, community-responsive, place-based solutions to social problems. Gerold's research interests spans inquiry into risk perception, health marketing, signaling theory, asset building, and belonging. He emphasizes the role of technological innovation and artificial intelligence in health marketing and consumer decision-making. He also draws on expertise in big data and grant writing to explore complex marketing questions. A multidisciplinary researcher, Gerold uses a wide range of methods, including machine learning and AI, digital analytics, GIS mapping, field research, and experimental design.
Collective grant and research portfolio of over $20 million USD in the role of principal investigator or co-investigator.