Sadé Disu
New York, NY, USA
Prospective Doctoral Student | VP, MarComs with 12+ of agile digital program + team management experience
Contact
Prospective Doctoral Student | VP, MarComs with 12+ of agile digital program + team management experience
ContactI am open to exploring paid research assistant opportunities that uncover insights for researchers, marketers, and policymakers. I am particularly interested in studying the impact of multimedia magazines on consumer behavior and sentiment, as well as the representation of marginalized communities in multimedia publishing ecologies. Now that Chat-GPT has entered society, it pulls from these multi-media publishing ecologies (including WIKIPEDIA) to provide users with answers and information. The acceleration and perpetuation of bias, if publishing ecologies aren’t scrutinized and sanitized from racial (or any form of) homogeneity, is problematic. I'd love to explore how these factors shape public narratives, amplify "isms," and shape perceptions–– codify a global marketplace caste system that makes it difficult for historically underrepresented and misrepresented identities to engage in economic advancement. ---- TLDR Career Summary: MarCom Executive with 12+ years of strategic and tactical digital management experience. Day-to-day includes overseeing and optimizing multi-media creative and technical teams' deployment of digital brands, media initiatives, or campaigns (B2B and B2G) at media publishing, tech, and public sector behemoths: Hearst and Time Inc (managing 89 digital media platforms), CPG brands (Iman Cosmetics, Shinto Clinical by Kimora Lee Simmons) and notable organizations IBM and USAID.gov. My experience includes global recognition for leading award-winning advertising, multi-media and social impact storytelling campaigns for the Barack Obama administration’s Africa-US trade relations goals and Bill Clinton (AGOA policies)—aligned with UN Sustainable Development Goals, driving $20.5M in revenue, 1.5B organic reach, and awareness.